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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall
Ebook 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall
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Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work.
When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.
80/20 can demolish any sales and advertising problem.
"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."
- Dan Kennedy, Author, The Ultimate Marketing Plan
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20��and 80/20��to gain 10X, even 100X the success.
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
- Slash sales & marketing time-wasters (page 117)
- Locate invisible profit centers in your business (page 31)
- Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
- Gain "Pareto principle" positions on search engines (page 70)
- Differentiate yourself from rivals (page 67)
- Gain esteem in your marketplace (page 154)
Created by direct marketing and sales consultant and best-selling author Perry Marshall,�unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.
You'll identify untapped markets (page 164),�incremental improvements and�high-profit opportunities, gaining time and greater income potential.
Easy Read
"It is an easy read...very accessible, shortchapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.
Optimized for Speed Learning
Specially marked "Pareto Points" help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."
80/20 = Law of Nature�The 80/20 Principle is an inviolable law of nature, which makes it�the�#1�organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing,�hiring, publicity,�controversy,�market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.
Online Marketing Tools Come with the Book�Supported by online services including The 80/20 Power Curve,�which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.
- Sales Rank: #17247 in Books
- Brand: Brand: Entrepreneur Press
- Published on: 2013-08-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 6.00" w x .50" l, .75 pounds
- Binding: Paperback
- 230 pages
Features
- Used Book in Good Condition
Review
Perry Marshall is a sales and marketing ninja. Read this book, apply the lessons, and slice your way to victory.
-Chris Guillebeau, New York Times bestselling Author, The $100 Startup
Perry Marshall is the Gene Schwartz of the 21st century. Schwartz's book, Breakthrough Advertising, is every bit as current as the first day it rolled off the press in 1966. Perry's work is like that. Perry has consulted with the best marketers on the planet for over a decade. He combines the attributes of the most calculated engineer with the artistry of a poet. He delivers the deepest dive into the “80/20 Principle” you’ve ever taken, as it applies to copywriting, buying traffic, scaling traffic, dominating markets, and sales conversion. 80/20 is not a rule of thumb; it’s a law of nature and a way of life. If you are not following Perry’s formula, you are leaving millions on the table.
-Brian Kurtz, Executive Vice President, Boardroom Inc.
Perry has been THE go-to wizard for using Google Adwords as the mega-valuable tool for entrepreneurs it was meant to be, and I recommend his materials without hesitation. Without his insights and advice on pay-per-click, I can't even imagine where many successful online business owners (in literally hundreds of industries) would be right now. Deservedly, Perry's now stepped into the mainstream and is no longer the best-kept secret of niche entrepreneurs. The unique tools in this book are game-changers for anyone looking to take their business to the next level.
-John Carlton, Legendary Copywriter and President, Marketing Rebel Inc.
Perry Marshall's teaching on 80/20 was so riveting I cancelled my appointments for the afternoon and read the entire manuscript. It is a gold mine in insight and depth. I am still processing it!
-Lance Wallnau, President, Lance Learning Group
Very often, the most powerful ideas in the world are laying around in plain sight unappreciated, poorly understood, and unused. One such idea was Google's AdWords system. It may be hard to believe now, but for many long months after it was released, this ingenious new approach to advertising —which now amounts to about about 90% of Google's prodigious income —was dismissed by the pay-per-click advertising experts of the time. The Pareto Principle is another idea that contains incredible, but largely untapped power. Many have heard of it, usually as the 80/20 Rule, but until recent years it was one of those ‘so what?’ factoids that most people fail to appreciate let alone do anything with. Amazingly, the same guy who first sorted out how to use Google AdWord's profitably, is the very same guy who has breathed fresh life into this most productive of mathematical insights. If you are a marketer or business owner, or anyone who wants to be more successful in this world, wrapping your head about the 80/20 Rule as it is explained by Perry Marshall will be the single most effective thing you can do all year, any year. -Ken McCarthy, CEO, Amacord, and Founder,The System Seminar for Internet Marketing
Every once in a while, a book arrives that seems to speak the right message at the perfect time. 80/20 Sales and Marketing is one of those books, and one that will prove to be a milestone in the marketing canon. I hadn't finished the first few pages before I knew beyond doubt that I was reading something that would be extremely significant for my business, and my life. I barely blinked before I was halfway through! Perry Marshall has delivered a work of simple genius. He reveals a pattern that is so woven into natural law that, when you open your eyes to it, you'll see it all around you. Leaving no stone unturned, he then takes you by the hand through a complete business master class, covering marketing, personal effectiveness, time management, advertising, cash flow, hiring, firing, loving the work you do, and making a real difference. I can safely guarantee that 20% of this book will take your success to the next level, and within that just a few gems will skyrocket you to another place completely.
-Ben Hunt, Author, Convert!: Designing Web Sites to Increase Traffic and Conversion
Perry's 80/20 course was of those pesky life-changing experiences. Now I’m heading off to go do it.
-Randall Ingermanson, Author, Writing Fiction for Dummies
You will be stunned how scary accurate the Marketing DNA Test is.
- Brad Richdale, Legendary Writer, Director, Producer, and Direct Marketer
We have started using the DNA test on all candidates we interview, and it seems to be remarkably accurate and insightful. I say this with some qualification, having taken assessments by DIVINE and a DISC profile not too long ago. MarketingDNA stands with the big boys!
-Hans Riemer, President, Market Vantage, LLC
When I was a kid, my favorite board game was Chutes and Ladders. I loved it when I landed at the foot of a ladder and could take a short cut to victory. Reading 80/20 Sales and Marketing gives me the same feeling. Though Perry and the rest of us look at the same world, he sees the hidden order of things—the ladders to success that almost nobody recognizes. He's taken the 80/20 Principle farther than it's ever been taken before, and shares tools so powerful that I challenge anyone to implement these insights and not quintuple their business within two years. -Howard Jacobson, Author, Google AdWords for Dummies
There are a lot of smart marketing gurus out there. At one time or another, I've been on most of their email lists and spent five figures on their products. But, if I had to choose just one to listen to, it'd be Perry. If you only pay attention to Perry Marshall when it comes to AdWords, you are missing the boat. From copywriting to conversions to email auto responders and much more, Perry has proven himself to be one of the most astute direct marketers and business strategists, online or offline, around today.
-Adam Kreitman, Words That Click, CrazyEgg.com
The fact that I have my own TV show in Poland is directly connected with Perry Marshall's 80/20 Productivity Express. -Gregory Mogilevsky, TV Host, "Biznes w Sieci" ("Business in the Net") on TVN CNBC in Poland, Warszawa, Poland I took Perry’s 80/20 course last year and had the most productive year of my life. No exaggeration.
-Michael Arnold, President,The Natural Fertility Experts Ltd, London, UK
As of today for 2013, my client base is down 23%; revenue is up 43%. It’s like I was in second gear for a year, and now I’m in fourth. More speed, less RPM. -Adam Libman, Libman Tax Strategy
I bought the Perry Marshall marketing system quite a few years back, his book, Ultimate Guide to Google AdWords, white papers course, and a few other very useful courses and seminars and implemented them. I went from working all the time and killing myself to all of a sudden making more money, starting a second and third business and having a huge amount of time off when I wanted to! I still do a lot of work, but on my terms now.
-Jade Sullivan, Access Trading
I’m a productivity junkie, and I’ve done just about every book, training, or system, from Stephen Covey to David Allen. Perry’s course has been some of the best teaching on this subject I’ve ever experienced. In the first session, I reclaimed an extra hour per day; by the third session, I totally revolutionized how I run my business. I was too busy to take it. Ha ha—I took it anyway. Cut my average workweek by about 20 hours and more than doubled, almost tripled, my income. Brought on two major, six-figure clients. Have two more knocking at my door right now. Literally booked solid. Fully on track to clear $1 million in revenue for this year. Made room for me to become a major contributor in my church, but not the way you think. Yes, we give money, but what I'm speaking about is the fact that I've been free to lead financial peace classes and be available in other ways, for my church. Stopped doing things that I was good at, but that were not the highest use of my time— a major leverage point.
-Ray Edwards, Founder & CEO, Ray Edwards International, Inc.
From the Author
Are You Tired of the "New Bag Of Tricks" Treadmill Yet?
�
Forbes Magazine said "96% Of What You Do Is A Waste" in Eric Wagner's review of this book. It's true. If you've been marketing online for any length of time, you've gotten daily pitches about all the ways to get web traffic....
Search Engine Optimization, 999 variations on Social Media; Building Co-Registration Email Lists, Banner Ads, Inbound Links, Pay Per Click, Popups... Some Crazy Viral Marketing Scheme That You Hope Will Work...
How many of those things do you think you can master? Is your head hurting yet? Mine is.
You can buy at least a dozen books that promise you to teach you some technique that is going to make you rich.
Well, my friend, I got tired of the Technique-Of-The-Month club a LONG time ago. I'm not on that bandwagon anymore.
The 80/20 Principle is THE most powerful lever in business. It is the ultimate simplifier because 95% of this stuff is a waste of time. It's literally the first thing any sales or marketing professional should master. It's not merely a rule of thumb, it's a law of nature. Most people have no idea how many layers of selling power it contains. That's why I wrote 8020 Sales and Marketing.
�I thought I understood the 80/20 Principle - then I experienced an epiphany, something I'd never seen anywhere else.�It led to a formula that I began applying in my business and clients' businesses, producing explosive growth. It was crucial to cracking the code on Google AdWords and led me to become the best selling author on the subject of Google advertising. Soon I began developing tools that reveal deep insights from seemingly trivial bits of data.��If you're a "numbers person" and you're just starting out in sales or marketing, this book will become the master framework for everything you do and everything you learn going forward. If you're an experienced sales or marketing pro, this book will redefine your very profession.
From the Back Cover
"You're in for one of those explosive moments when an interesting notion becomes a momentous epiphany because Perry Marshall is about to blow your mind! Read slowly. Put down often. Do what Perry says. Then we can all go out to lunch and celebrate!"
--Michael E. Gerber, Author, The E-Myth
"I've read well over 1,000 business books and 80/20 Sales and Marketing is among the top ten for actionable strategies to fast impact your bottom line. Every business person should own a copy--highlighted, dog-eared, and underlined."
--Bill Harrison, CEO, Bradley Communications Corp.
"Best business book I've read this year. Focusing only on the 20 percent of the 20 percent that really matters, using the power curve, and reverse thinking has made my business extremely profitable. Once you understand how to disqualify, work less, and make more, life flows naturally. Powerful, little-known concepts are clearly articulated with terrific real world examples and concise summaries."
--James Schramko, Founder, SuperFast Business
"If you don't know who Perry Marshall is--unforgivable."
--Dan Kennedy, Author, The Ultimate Marketing Plan
Most helpful customer reviews
40 of 44 people found the following review helpful.
Brilliant Personal Revelations for my Consulting Practice
By Kevin Milani
After spending several months evaluating myself with the help of some of my mentors, colleagues and friends, the 80/20 Sales and Marketing book pretty much told me the exact same thing it has taken me months of time in dialog with others to really discover about myself. The results completely make sense. I believe they are right on target. It is a valuable and useful tool.
To be more specific, I run a consulting practice and have 30+ clients. I used the 80/20 curve tool and discovered with that tool, that I could simultaneously decrease my client load while greatly increasing my revenues, just by being more selective about which clients I choose to work with. Putting this into practice is helping me to reclaim balance between my work and personal life as well as greatly increase my financial success.
This is just one example of how 80/20 has helped me in my consulting practice. After reading it, you start to see that 80/20 can be applied everywhere. Being a marketer, I consistently apply 80/20 principles to my marketing campaigns. I couldn't recommend this book more highly for both business and personal reasons.
23 of 24 people found the following review helpful.
The Must-Read Business Book Of The Year
By Ray Edwards
After having been through two different training courses with Perry on the subject of 80/20, I thought there would be little for me to learn from this book. I was wrong.
Even if you think you know everything about 80/20, even if you've already bought all of Perry's material on this topic, you need to read this book. Here are 10 good reasons to get a copy today:
1. You get $75 worth of 80/20 software tools with your purchase. Unlike many offers of this nature, these tools are very useful. I would actually pay money for them.
2. 80/20 Sales and Marketing provides the key to the treasure vault Tim Ferris teased us with. If you read "Four Hour Workweek", got excited about it, and then found yourself asking, "Yeah, but how do I actually DO that?"... then you need 80/20 Sales and Marketing.
3. Chapter 5 deals with the "curve" you must absolutely discover if you really want to understand the power, depth, and pervasiveness of the 80/20 principle. This chapter alone is worth at least 10 times the price of the book.
4. "The $2,700 Espresso Machine". This simple story will unlock a powerful understanding for you that can immediately multiply your revenue (without multiplying the amount of work you do, or the amount of money you spend on advertising). You will find it in chapter 12.
5. The chapter on "Racking the Shotgun" (chapter 7) is another chapter that is worth at least 10 times the cost of the book itself. Actually, that is a gross understatement. But if I told you the real value of this single idea, you would accuse me of hyperbole and dismiss me outright.
6. The "power of polarization", explained in Chapter 20, should be of particular interest to marketers who are concerned about their "image" in the marketplace. Is there a good reason to intentionally make people upset with you? Yes. Perry explains how to do it strategically, in a way that serves your business (and ultimately your customer).
7. There is a very deep well indeed to be explored in the Appendix. Here, you will discover how to use the software you get (as a companion to the book) to glean volumes of insight from simple, ordinary statistics.
8. Chapter 21 explains how to do $250,000 worth of critical market data research for free with just your computer, the Internet, and an afternoon to spare. The intriguing title of this chapter undersells the power and value of its contents.
9. In chapter 15, Perry clearly spells out how you can give yourself a raise, and start getting paid $1,000 an hour for the work you do. I know it sounds extraordinarily cheesy, but it is undeniably accurate. See for yourself.
10. True to the premise of the book, at the end of every chapter is a tiny stack of bullet points... The "80/20" version of that chapter it's called the Pareto Summary. A beautiful touch, and perfectly congruent with the contents of this book.
I own all of Perry's published books (well, not the one about Ethernet). This, in my opinion, is his best writing to date. Highly recommended.
26 of 29 people found the following review helpful.
Extremely valuable information - worth 100s of times the price
By Simon
I have been a student of Perry Marshall for many years, and what I have learned from him has in no small way influenced the creation and growth of my business.
This book is a remarkable distillation of very smart business thinking, and provides a neat summary of much that Perry has been teaching for the past few years.
Perry is a strategic thinker, and so appeals to people who like to understand a big concept and then to apply it in various forms to their business. 80/20 is a very big - and very important - concept that has many applications to various aspects of business...and also to life.
This book will appeal to the geekier business owners. I use that term in a positive sense, because an appreciation of the value of "geek" subjects such as percentages and ratios is critical to growing a real, sustainable business. (You don't need be a math genius to get this book, just an appreciation of the importance of numbers.) If you prefer flavor-of-the month tricks, then this book might not be for you.
The bonus tools and documents that come with the book are extremely valuable. There is, for example, a cheat sheet that summarizes the book's main concepts. (That's 80/20 thinking for you - the most valuable chunk can be summarized in just a few words). There's also a link to an online tool that allows you to apply 80/20 thinking to your own business. I found this tool takes some time to get to grips with (especially for someone numbers-challenged, as I am), and perhaps the output graphs could be more detailed to be of even more concrete use. But these are just minor points. The book will give you 100x the value from the bonus tools alone.
All in all, this book is a ridiculous steal at the price it's for sale at. (Perry is also a talented writer - I found it hard to put down.)
(Kindle edition)
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